Latest Episodes and news

179: Marketing Expert Akvile DeFazio talks Trends, Advertising, and Supply Chains

Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson,...

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178: GORE-TEX Leaders chat Product Technology, Sustainability + Strategic Partnerships

I sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials - which resonates with the current market demand from...

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177: Keith Bornholtz, CEO of Gathr Outdoors conveys acquisitions, name change, and unique market position

Keith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.

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176: David Stover and Kevin Ahearn of Bureo on brand alliances, origin story, and drive to end fishing net pollution

David Stover and Kevin Ahearn discuss working with brands Costa and Patagonia, their founding story, and their mission of ending net pollution in oceans

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174: Holly Fraser of Outsider’s Network talks developing a brand, encouraging inclusion, and the destiny of the network

Kristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network's future

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meet the host

Kristin Carpenter

I’m the founder and CEO and Verde Brand Communications, a former journalist, a business news junkie, a cyclist and a podcaster.

Each week, tune in to the Channel Mastery marketing podcast and learn what’s working for the most successful multi-channel businesses today.

This business podcast was created to assist business leaders as they transform their companies to optimal multi-channel success.

Channel Mastery podcast delivers best-in-class tools, strategies, and marketing tactics for straight from the experts to your earbuds.

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