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Latest Episodes and news

178: GORE-TEX Leaders chat Product Technology, Sustainability + Strategic Partnerships

I sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials - which resonates with the current market demand from...

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177: Keith Bornholtz, CEO of Gathr Outdoors conveys acquisitions, name change, and unique market position

Keith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.

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176: David Stover and Kevin Ahearn of Bureo on brand alliances, origin story, and drive to end fishing net pollution

David Stover and Kevin Ahearn discuss working with brands Costa and Patagonia, their founding story, and their mission of ending net pollution in oceans

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174: Holly Fraser of Outsider’s Network talks developing a brand, encouraging inclusion, and the destiny of the network

Kristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network's future

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173: Russ Roca with Path Less Pedaled, on growing a YouTube following with authentic content and the right audience

Russ Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand

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meet the host

Krstin-Carpenter-Meet-The-Host-2020
Kristin Carpenter

I’m the founder and CEO and Verde Brand Communications, a former journalist, a business news junkie, a cyclist and a podcaster.

Each week, tune in to the Channel Mastery marketing podcast and learn what’s working for the most successful multi-channel businesses today.

This business podcast was created to assist business leaders as they transform their companies to optimal multi-channel success.

Channel Mastery podcast delivers best-in-class tools, strategies, and marketing tactics for straight from the experts to your earbuds.

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