Latest Content
Episode 82:*Special Episode* Shifting Channels in the Specialty Bicycle Market, Part 1: The Product Launch That Shook Up the Industry
“If our product is innovative and modern and rider-first, we decided we wanted a launch that was the same way.” – Kate Powlison EPISODE PREVIEW: Today’s show is the first in a special Channel Mastery podcast series, Shifting Channels in the Specialty Bicycle Market. Even if you’re not in...
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Episode 81: Ecommerce Solutions for Independent Bike Dealers with Ryan Atkinson
In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses...
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Episode 80: Consolidation, Climate and Boomers: Facing the Future of Snowsports with Nick Sargent
People come to Nick Sargent with a lot of problems. It’s his job to find solutions. But when you’re the president of the snowsports manufacturing trade organization (SIA), run of the mill answers won’t “fix” the complex problems facing the industry, like climate change, production cycles, and baby boomers...
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Episode 79: How Beacon Technology and Connected Buildings Can Improve Customer Service with Greg Carter
The technology we talk about in today’s episode seems super futuristic. But in reality, it’s happening NOW. With my guest, Greg Carter, Channel Mastery this week is devoted to bringing online data capture technology into the physical space of brick and mortar retail. We cover connected buildings, beacon technology...
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Episode 78: How Specialty Can Own the Shopping Experience with Teddy Schiavoni
Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA)
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77: Build & Leverage Community around an Event Experience with Amy Charity of SBT GRVL
Amy Charity has over 15 years in her corporate career and three years racing as a professional cyclist, and I feel she’s one of the only women who can offer her take on the unique and entertaining perspectives of working in corporate America and then suddenly signing off and...
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76: Cause and Effect Channel Management With Bill Johannesen
Bill Johannesen is the founder of Vision Werks Consulting and lifelong, specialty consumer analyst. He is an expert with MAP/UP retail price maintenance execution, Internet and channel management, and retail partnerships and new sales roles. Vision Werks uses data and market intelligence to generate customized, predictable revenue growth and...
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75: Bicycle Retailer and Industry News, Interbike, and the Disintegrating Lines Between Trade and Consumer Audiences
Steve Frothingham is my guest today. He is the editor in chief of BRAIN, which was recently purchased by the publishers of VeloNews. We talk about the future of trade shows and trade media.
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74: *SPECIAL EDITION* #2: How Brands and Specialty Retailers Can Outplay Amazon at It’s Own Game…Really
Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to...
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73: *SPECIAL EDITION* Bridging the Digital Divide, 2019
Paul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.
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meet the host
I’m the founder and CEO and Verde Brand Communications, a former journalist, a business news junkie, a cyclist and a podcaster.
Every Tuesday, tune in to the Channel Mastery podcast and learn what’s working for the most successful multichannel businesses today.
This podcast was created to assist business leaders as they transform their companies to optimal multichannel success.
Channel Mastery podcast delivers best-in-class tools, strategies, and tactics for multichannel mastery straight from the experts to your earbuds.
Episode 82:*Special Episode* Shifting Channels in the Specialty Bicycle Market, Part 1: The Product Launch That Shook Up the Industry
Podcast: Play in new window | Download