Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.
I sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials – which resonates with the current market demand from retailers to the end-consumer. Join us and listen to how a decade of work has come to fruition!
177: Keith Bornholtz, CEO of Gathr Outdoors conveys acquisitions, name change, and unique market position
Keith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.
175: Michel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story
Michel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story
174: Holly Fraser of Outsider’s Network talks developing a brand, encouraging inclusion, and the destiny of the network
Kristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network’s future
173: Russ Roca with Path Less Pedaled, on growing a YouTube following with authentic content and the right audience
Russ Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand