specialty retail

Episode 81: *special episode* shifting channels in the specialty bicycle market

In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses NEED to expand into this realm to continue to serve your connected consumer today.

But don’t worry, you don’t need to be a digital marketing expert to reap the rewards. Ryan shares today that the tools exist so that you can make all of these things happen while staying focused on your superlative customer service and cycling expertise.

52: Outside Magazine Just Dropped an Amazon-sized Bomb and I Interview the Executive Editor Michael Roberts

The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.

45: On the Sharp End of Retail with Erik’s Bikes Founder Erik Saltvold

Today I talk with Erik Saltvold about the state of the bike industry, the rise of e-bikes, the curious catch-22 of bike share programs, and how cycling literally saved a town.