You’re about to meet the artist and team behind Open Road Ski Company and Man Behind the Maps. James Niehues is The Man Behind the Maps. He’s defined on-snow resorts through his illustrated maps and is the point of terrain reference for countless skiers and riders.
111: annelise loevlie, ceo of icelantic skis, on activating + growing community through brand experiences
I am joined by Annelise Loevlie, CEO of Icelantic Skis to discuss how Icelantic leverages a continually refreshed channel strategy in today’s ever-changing market.
*SIA co-produced* episode 106: how one millennial snowsports entrepreneur is crushing multi-channel strategies while breaking industry molds, building community + bringing awareness to social issues
Jen Gurecki joins me on this episode and after sharing the mic with her, I have to say, she just embodies the word entrepreneur. She is Co-founder and CEO of Coalition Snow, a women’s-specific ski hardgoods company, Editor-in-Chief of Sisu Magazine, and as of Oct. 14, 2019, a specialty brick-and-mortar retailer.
In this week’s show, I interview our “wintersports correspondent,” Teddy Schiavoni. Full disclosure: He had no idea he had an official title at Channel Mastery! But he’s earned it (and so much more) with his amazing insight and insider knowledge of snowsports, retail and the evolution of both industries.