Serving the omnichannel consumer

115: mike massey, founder and president & teddy schiavoni, vp business development at locally

In today’s show, Locally duo Mike and Teddy bring us their insights on where today’s consumer is on the ever-evolving ‘decision journey.’ They also share insights that make the trends we’re seeing in retail and marketplace evolution highly relevant to our specialty businesses.

episode 102: Kristen Carpenter, Verde Brand Communications *solocast*

The marketing director in both legacy and direct-first brands do not have an easy path today.In this show, you’ll learn about the challenges and how to actually use them as a leadership team to get closer to your target end consumer on the channels of their preference.

73: *SPECIAL EDITION* Bridging the Digital Divide, 2019

Paul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.

72: Panel Preview: How Specialty Brands and Retailers can Close the Digital Divide

Today’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.