outdoor recreation

179: Marketing Expert Akvile DeFazio talks Trends, Advertising, and Supply Chains

Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.

178: GORE-TEX Leaders chat Product Technology, Sustainability + Strategic Partnerships

I sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials – which resonates with the current market demand from retailers to the end-consumer. Join us and listen to how a decade of work has come to fruition!

177: Keith Bornholtz, CEO of Gathr Outdoors conveys acquisitions, name change, and unique market position

Keith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.

175: Michel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story

Michel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story

176: David Stover and Kevin Ahearn of Bureo on brand alliances, origin story, and drive to end fishing net pollution

David Stover and Kevin Ahearn discuss working with brands Costa and Patagonia, their founding story, and their mission of ending net pollution in oceans

174: Holly Fraser of Outsider’s Network talks developing a brand, encouraging inclusion, and the destiny of the network

Kristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network’s future

173: Russ Roca with Path Less Pedaled, on growing a YouTube following with authentic content and the right audience

Russ Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand

172: Joe Wold, Founder Of LifeHandle, Successfully Launched His New Company During The Pandemic With The Help Of Friends, Family and Kickstarter.

Joe Wold, Co-Founder of LifeHandle, a versatile sling created to handle anything, shares their founding story and Kickstarter journey.

171: Stephen Regenold, vp of strategy at lola digital media

VP of Strategy, Stephen Regenold focuses on connecting with Lola Digital Media’s and AllGear’s consumer through authentic content and new sites

170: Rob DeMartini, ceo of usa cycling offers insight into the long-term strategy of the organization

USA Cycling CEO, Rob Demartini, talks about the monumental growth of the cycling industry through 2021 and the importance of newcomers.