#167: the camber outdoors team and kristin carpenter discuss tools to meet the moment
Camber Outdoors Executive Director, Emily Newman & Chief Programs Officer, Renita Smith discuss tools for diversifying the workplace.
outdoor industry
161: jill nazeer of diamondback and athlete rach mcbride on inclusivity in outdoor and cycling
“I want to provide that visibility for other folks who are non binary, who want to participate in sport and help them, acknowledge that there is a place for them. It really helped me as well. Once I really identified and embraced my non-binary identity, I could show up at a start line and know who I am. I know that I don’t fit in, but I know why. And I know that it’s okay.”
– Rach McBride
EPISODE HIGHLIGHTS:
- Rach McBride, a non-binary pro-athlete, shares how they use their platform to be a vehicle for positive change and how brands can follow their lead
- People for Bikes introduced new sub committees, including a DEI focused committee bringing together individual brands to discuss racial and gender inequality and how to make everyone feel safe on bikes
- Hear why accepting progress over perfection is the first step for brands!
EPISODE PREVIEW:
Rach McBride is known in the sports community as ‘the most interesting person in triathlon.’ They were the first triathlete to come out as non-binary and they are using their voice, story and platform, to create an inclusive community and bring awareness and education to individuals and businesses. Rach joins me on this episode of Channel Mastery, along with Jill Nazeer, Diamondback’s Director of Marketing.
You’ll hear Rach’s story of becoming a professional athlete a little later in life, respectively, and what’s ahead for 2021 after the cancellations of so many races in 2020. Rach and Jill share details of the Diamondback Gravel Scholarship, the growth of gravel and what People for Bikes is doing to create a more inclusive and safer environment for new or established cyclists.
This is a must-listen for brands and businesses unsure about where to start when it comes to inclusivity, diversification and equality. Brands are in the driver seat of the vehicle of change and it’s time to embrace progress over perfection.
GUEST PROFILES:
RACH MCBRIDE
Rach has been racing full-time as a professional triathlete since 2011. Known as the “Purple Tiger,” they are a three-time Ironman 70.3 Champion and have numerous podium and course record results across several distances in the sport. Deemed “the most interesting [person] in triathlon” by TRS Radio, Rach is the first professional triathlete to be out as gender non-binary. They hold two graduate degrees in genetics and are an accomplished cellist. Rach loves being a minimalist, spinning fire, and working in sexual health education and advocacy in beautiful Vancouver, Canada, where they live and train.
JILL NAZEER
Jill Nazeer is the Marketing Director at Alta Cycling, the parent company of Diamondback, Raleigh, Redline, Haibike, and IZIP. Jill has experience working in the outdoor industry for brands such as K2 and The North Face, as well as at non-profits such as the Leukemia & Lymphoma Society’s Team In Training where she managed their Triathlon and Cycle teams. Originally hailing from Chicago, Jill takes full advantage of Seattle’s adventurous spirit, and enjoys bringing her passion for the outdoors to the community.
TOPICS COVERED:
non-binary professional athlete, athlete sponsorship, Diamondback gravel scholarship, brands as vehicles for change, diversity, equity and inclusion, cancelled professional races, 2021 upcoming races, gravel biking, growth of gravel biking, importance of community
SELECT QUOTES:
“I want to provide that visibility for other folks who are non binary, who want to participate in sport and help them, acknowledge that there is a place for them. And it really helped me as well. Once I really identified and embraced my non-binary identity, it allowed me when I show up at a start line now, I know who I am, I know that I don’t fit in, but I know why. And I know that it’s okay.” – Rach
“Like I never, never, ever thought that I would be able to have such an impact on such a platform. And I am so grateful. I’m so grateful to sport, and I am so grateful to the companies and the people who support me. It’s just, it’s unbelievable. And I never, ever, ever thought that I could be this kind of change maker. And it’s really, for me creating what I feel like is my legacy in this, in this sport. And that means so much.” – Rach
“…I think in my mind, really the important thing for companies to do is to take that initiative, to reach out to their community, to reach out to folks who are visible like myself and others about like, Hey, what’s important? What is it that you think is going to make an impact? And what do you want to see? Like where are there holes in how we are presenting ourselves that we can do better? And I think the asking questions is really important. The recognizing that you’re going to make mistakes…” – Rach
“The bike companies are going to make bikes and they’re going to sell bikes, but we’re not really doing everything we can if we’re not also supporting a community of cyclists, feeling safe and included. And so that’s what we’re going to all work together on.” – Jill
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119: rick saez, founder & host of the outdoor biz podcast
“I think podcasting is going to be one of the ways that we talk to consumers here in 2020 and beyond.”
– Rick Saez
EPISODE PREVIEW:
My guest today, Rick Saez, is host of The Outdoor Biz Podcast, and the author of a new book entitled, Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers, which took form using the content from his first 65 episodes podcast episodes.
Obviously, I’m a huge proponent of podcasts as a messaging, discovery, engagement and even conversion channel for consumers today. That’s become Rick’s specialty – helping brands use podcasts to do just that.
In this episode, Rick and I explore the benefits and reach of podcasts, and how to best use one to amplify your brand message and create unique brand experiences for your target shoppers.
Yes, a podcast about podcasting is meta, but what better medium to learn what’s working best today for this fast-growing marketing medium? Podcasts are evolving and growing faster than we realize and the most exciting thing about them is how much content can be pushed across multiple platforms from each episode.
Listen in to hear how Rick and his team are expanding their reach and offer resources to help you get your podcast off to a great start.
GUEST PROFILES:
Rick Saez
Rick Saez is an avid Outdoor Adventurer a 30+ year career in the outdoor industry. He’s held leadership roles with iconic brands such as Montbell, Eagle Creek, JanSport Dana Design and Lowepro. He is Founder, producer and host of the Outdoor Biz Podcast and author of Trails to the Top: Outdoor Adventure Insider Stories and Advice to Manage Business and Grow Careers.
TOPICS COVERED:
Podcasting, outdoor industry podcasts, outdoor podcasts, tradeshows, outdoor tradeshows
SELECT QUOTES:
“I think podcasting is going to be one of the ways that we talk to consumers here in 2020 and beyond.”
“There’s just such a wide variety of stuff out there that I think that’s where it’s going to continue. It’s going to be one of the new venues where we’re going to go to learn things, not only you know how to do things, but also we’ll get our news and we’ll get our information. They’re just storytelling; there’s nothing like the human voice to listen to a story.”
“Then once you’ve got that content, like you said, you can publish the podcast, you can publish little bits, quotes and bits of the podcast, you can digitize it, transcribe it and have blog posts that go out, you can use some of the voice for some of if you’re going to do some audio radio ads or spots like that or spots on other podcasts. I mean, it’s amazing what you can do. If you really want to do video, you can do video, too. I mean, we could have totally done this on Zoom and recorded this video and published that as video as well.”
“When people hear your voice and they hear your passion, they hear your inflection, they hear your excitement, they can’t always get that out of reading your ad in the magazine, but they always get that when they listen to you. I think you’re right. You nailed it.”
CONNECT:
AS MENTIONED IN EPISODE:
LISTEN TO MORE CHANNEL MASTERY EPISODES LIKE THIS:
Have questions or ideas for Kristin and the Channel Mastery podcast? Email: [email protected]
Like what you hear? Or maybe you don’t?
Help us deliver exactly what you need from Channel Mastery by writing an Apple Podcast review at: https://apple.co/2FJ6lwB
