multi-channel

*SIA co-produced* episode 106: how one millennial snowsports entrepreneur is crushing multi-channel strategies while breaking industry molds, building community + bringing awareness to social issues

Jen Gurecki joins me on this episode and after sharing the mic with her, I have to say, she just embodies the word entrepreneur. She is Co-founder and CEO of Coalition Snow, a women’s-specific ski hardgoods company, Editor-in-Chief of Sisu Magazine, and as of Oct. 14, 2019, a specialty brick-and-mortar retailer.

An Open Letter to the Specialty Brand CEO

We are launching something special! And it is with great enthusiasm that I invite you to take a new approach and discover, along with me, the new solutions that work for us as we compete for the hearts, minds and attention spans of today’s consumer.

episode 93: Nick Martin, The Pro’s Closet

Used gear is huge right now. Nick Martin understands this because he was one of the pioneers in the used sector. As founder and CEO of The Pro’s Closet (TPC), he studied eBay to learn consumer behaviors around re-sale gear. To say he learned well is an understatement.