experiential marketing and events

150: Ashley Korenblat, Outerbike

Founder Ashley Korenblat, discusses ‘Your Friend in the Bike Business’ – an interactive tool to help cyclists choose the right bike for them.

122: Tyler Benedict, Bike Rumor

BikeRumor.com founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today’s media landscape.

109: how women leaders are impacting the next era of gravel cycling

I speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge in expanding and developing Gravel Racing across America and the launch of their newest event – the Big Sugar gravel race in Betonville, Arkansas.

episode 101: Mark Satkiewicz, SBT GRVL

Today I am stoked to speak with Mark Satkieweicz, co-founder of SBT GRVL. We talk about what made this event so exceptional right out of the gate, and the questions every event director and promoter should ask to ensure success.

episode 100: Kimo Seymour, Life Time Fitness

This week I welcome Kimo Seymour, Senior Vice President of Operations for the Athletic Events Division at Life Time. Kimo oversees Life Time events including the Leadville race series.

59: Brand and Retailer Collaboration is Key When it Comes to Marketing Success, with Ben Carcio

Ben Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.