experiential event

#165: live feisty’s founder, sara gross, on the importance of knowing your target audience

Sara Gross, Live Feisty founder discusses staying engaged with your consumers, pivoting to virtual events and much more.

162: Snowbound Festival, sustainability at trade shows and welcoming newcomers to winter sports with Brian Stephenson

Brian Stephenson, Director of Snowbound Festival discusses a new membership platform, the future of in-person events and much more.

117: The Big Gear Show, Sutton Bacon and Darren Bush

In this episode, you’ll get to hear straight from The Big Gear Show founders why they believe so much in this audacious launch, why they’ve brought together outdoor and bike, why they’ve hired on two past trade show directors in bike and outdoor to lead the charge, and their take on the opportunity for specialty hardgoods manufacturers to endear today’s connected shopper.

108: a tribute to ed zink – the shaping and evolution of mountain bike racing and events

A co-produced BRAIN tribute episode to Ed Zink. A founder of Durango’s iconic road race, the Iron Horse Bicycle Classic. Ed also was the visionary behind Durango’s hosting of the 1990 World Mountain Bike Championships. Many would say with confidence that Ed Zink put Durango on the global “map” as a global mountain bike destination.

55: My Own Consumer Journey Through a Long Lead Funnel

In today’s episode, I share the story of my own consumer decision journey through signing up for one of the toughest endurance mountain bike events out there, the Leadville 100 MTB.