ecommerce

Episode 81: *special episode* shifting channels in the specialty bicycle market

In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses NEED to expand into this realm to continue to serve your connected consumer today.

But don’t worry, you don’t need to be a digital marketing expert to reap the rewards. Ryan shares today that the tools exist so that you can make all of these things happen while staying focused on your superlative customer service and cycling expertise.

75: Bicycle Retailer and Industry News, Interbike, and the Disintegrating Lines Between Trade and Consumer Audiences

Steve Frothingham is my guest today. He is the editor in chief of BRAIN, which was recently purchased by the publishers of VeloNews. We talk about the future of trade shows and trade media.

74: *SPECIAL EDITION* #2: How Brands and Specialty Retailers Can Outplay Amazon at It’s Own Game…Really

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to this episode and send me your questions to answer live at the panel.

54: Achieving the Right Balance for Your Brand with Dan Nordstrom

Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming, Nordstrom.com, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house – and this one is back-to-back genius.

41: The Power of Commerce-Enabled Social Media with Carter Jensen

Today’s show with Carter Jensen is all about shoppable social commerce, a powerful, contained experience that leads a person from discovery, to engagement, to sharing, to the sales conversion – all on a single social media platform.