Akvile and I chat about trends in digital marketing space, iOS14’s effect on cookies, supply chain’s unexpected impacts, diversifying social advertising, and more. Join us to learn from an industry leader in the digital marketing and social media space who works with brands like Thermos, Johnson & Johnson, and Postmates.
I sit down with Nora and Matthew of GORE-TEX to discuss the next iteration for their ingredient brand in their upcoming fall 2022 collection of expanded polyethylene (EPE). In addition to performance, the new line adds responsibility for their materials – which resonates with the current market demand from retailers to the end-consumer. Join us and listen to how a decade of work has come to fruition!
177: Keith Bornholtz, CEO of Gathr Outdoors conveys acquisitions, name change, and unique market position
Keith Bornholtz join the show to talk acquisition, rebranding, leadership, and the power of community brands.
175: Michel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story
Michel Gelobter and Jonathan Dorn of Cooler Inc. talk sustainability for businesses, and their unique founding story
176: David Stover and Kevin Ahearn of Bureo on brand alliances, origin story, and drive to end fishing net pollution
David Stover and Kevin Ahearn discuss working with brands Costa and Patagonia, their founding story, and their mission of ending net pollution in oceans
174: Holly Fraser of Outsider’s Network talks developing a brand, encouraging inclusion, and the destiny of the network
Kristin and Holly talk about connecting talent and content creators in the outdoor industry, helping to drive inclusion and the network’s future
173: Russ Roca with Path Less Pedaled, on growing a YouTube following with authentic content and the right audience
Russ Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand
172: Joe Wold, Founder Of LifeHandle, Successfully Launched His New Company During The Pandemic With The Help Of Friends, Family and Kickstarter.
Joe Wold, Co-Founder of LifeHandle, a versatile sling created to handle anything, shares their founding story and Kickstarter journey.
VP of Strategy, Stephen Regenold focuses on connecting with Lola Digital Media’s and AllGear’s consumer through authentic content and new sites
170: Rob DeMartini, ceo of usa cycling offers insight into the long-term strategy of the organization
USA Cycling CEO, Rob Demartini, talks about the monumental growth of the cycling industry through 2021 and the importance of newcomers.