consumer-focused

episode 101: Mark Satkiewicz, SBT GRVL

Today I am stoked to speak with Mark Satkieweicz, co-founder of SBT GRVL. We talk about what made this event so exceptional right out of the gate, and the questions every event director and promoter should ask to ensure success.

episode 96: Bob Rogers, Lance Camper

Bob is enthusiastically – and boldly – setting up a 54-year-old legacy brand for discovery, engagement and conversion. He’s committed to not only evolving the brand and how it reaches and engages people today, he’s committed to doing so for the next two generations of outdoor enthusiasts.

episode 90: Dana Caraway, Caraway & Co.

For decades, the glue that held the outdoor and specialty markets together to was the sales reps. Independent or in-house, sales representatives were the first point of contact, the primary relationship, and the most prominent link between brands and retailers.

Here’s the thing: they still are.

70: Influencer Marketing Forecast for 2019, with Chris Dickerson

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.

69: Deconstructing Today’s Paradigm Shift in Business with Margo Aaron

This is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.

68: Retail as Media with Anne Mezzenga

Today I welcome Anne Mezzenga to the Channel Mastery podcast. She is a retail savant, incisive analyst, and all-around brilliant businesswoman.

67: Arleigh Greenwald, Founder of Bike Shop Girl and owner of Family Cyclery and Shift Up Strategies

In today’s episode, we talk about why the time was right to open a shop and how she’s ignoring the traditional tactics to be more nimble, more welcoming, more experimental and genuinely community oriented.