149: nancy guinn, dog krazy
Nancy Guinn, owner of Dog Krazy, a specialty retail pet store, discusses the pet industry, consumer trends amid COVID-19 & more.
consumer behaviors
143: Chris Steinkamp, Principal and founder, Baselayer Group
Principal and founder of Baselayer Group and a founding member of POW, Chris Steinkamp talks CSR & Consumer Behavior with Kristin Carpenter.
138: Kelly Ramirez, founder and Chief Growth Officer, Prismatic
Prismatic founder & Chief Growth Officer, Kelly Ramirez, discusses how to use tech to enhance your human, specialty connection with your consumer
137: Ryan Atkinson, SmartEtailing & Ben Barenholtz, Quivers
Quivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.
130: kristin carpenter, consumer psychology through the coronavirus crisis and beyond, part 2
This episode is Part II of a series on Consumer Psychology through the Coronavirus crisis and beyond. In this episode, I dive into the most recent Edelman Survey published March 30, 2020 about how consumers are trusting brands today.
128: kristin carpenter, consumer psychology through the coronavirus crisis and beyond, part 1
In this episode, I’m laying the groundwork for our forthcoming work around this, Channel Masters. Yes, today we take our first swing at how a ‘typical’ consumer recession mindset could look like when paired with a global pandemic.
104: Wes Allen, founder of Argot Agency, principal of Sunlight Sports
Industry speaker and adventure retail expert Wes Allen, and I discuss how today’s consumer preferences and expectations are affecting the foundation of retail math.