brand marketing

111: annelise loevlie, ceo of icelantic skis, on activating + growing community through brand experiences

I am joined by Annelise Loevlie, CEO of Icelantic Skis to discuss how Icelantic leverages a continually refreshed channel strategy in today’s ever-changing market.

episode 102: Kristen Carpenter, Verde Brand Communications *solocast*

The marketing director in both legacy and direct-first brands do not have an easy path today.In this show, you’ll learn about the challenges and how to actually use them as a leadership team to get closer to your target end consumer on the channels of their preference.