bike industry

150: Ashley Korenblat, Outerbike

Founder Ashley Korenblat, discusses ‘Your Friend in the Bike Business’ – an interactive tool to help cyclists choose the right bike for them.

139: matt heitmann, chief marketing officer at pro’s closet

Pro’s Closet CMO, Matt Heitmann, discusses the cycling industry boom during COVID-19, increased demand & other 2020 trends they’re capitalizing on.

137: Ryan Atkinson, SmartEtailing & Ben Barenholtz, Quivers

Quivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.

129: jayson o’mahoney, gravel cyclist

My friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, joins me for his first podcast interview ever. We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience.

123: Aimee Ross, Director of Bike Bentonville

Director of Bike Betonville, Aimee Ross, discusses their relationship with Visit Betonville, economic growth and creating an inclusive cycling environment.

122: Tyler Benedict, Bike Rumor founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today’s media landscape.

118: jennifer kriske, machines for freedom

Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Jennifer and I discuss the why behind founding the brand, how she was able to build the loyal following, apparel in independent bike shops and the relationship between Specialized and Machines for Freedom.

113: chris guillemet, ceo, velofix, the future of bringing the bike shop to the consumer

Velofix CEO, Chris Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.

109: how women leaders are impacting the next era of gravel cycling

I speak with Kristi Mohn and Gabbi Adams, two of the women leading the charge in expanding and developing Gravel Racing across America and the launch of their newest event – the Big Sugar gravel race in Betonville, Arkansas.

episode 98: Steve Matous, NICA

Through the National Interscholastic Cycling Association (NICA), Steve Matous and his team are not only introducing mountain biking to tens of thousands of teenagers, they’re also developing lifelong cyclists and outdoor enthusiasts.