159: Maria Boustead, Po Campo
Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry amid COVID-19.
Po Campo CEO & founder, Maria Boustead discusses strategic channel shifting, product development and the cycling industry amid COVID-19.
Founder Ashley Korenblat, discusses ‘Your Friend in the Bike Business’ – an interactive tool to help cyclists choose the right bike for them.
Pro’s Closet CMO, Matt Heitmann, discusses the cycling industry boom during COVID-19, increased demand & other 2020 trends they’re capitalizing on.
Quivers VP of Lead Gen., Ben Barenholtz & SmartEtialing President + Co-Owner, Ryan Atkinson, discuss massive shifts in consumer trends since COVID-19.
My friend Jayson O’Mahoney, founder and publisher of Gravel Cyclist, joins me for his first podcast interview ever. We address his approach to reviews, as well as his channel strategy to continue to grow the stoke and engagement of his audience.
Director of Bike Betonville, Aimee Ross, discusses their relationship with Visit Betonville, economic growth and creating an inclusive cycling environment.
BikeRumor.com founder, Tyler Benedict, provides insight on spreading content across multiple channels and navigating today’s media landscape.
Machines for Freedom Founder, Jennifer Kriske is my guest today on this episode of the Channel Mastery podcast. Jennifer and I discuss the why behind founding the brand, how she was able to build the loyal following, apparel in independent bike shops and the relationship between Specialized and Machines for Freedom.
Velofix CEO, Chris Guillemet and I discuss this evolution in the context of the future of the mobile bike shop. Where the channel is headed in the near future is not what you might expect.