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75: Bicycle Retailer and Industry News, Interbike, and the Disintegrating Lines Between Trade and Consumer Audiences

Steve Frothingham is my guest today. He is the editor in chief of BRAIN, which was recently purchased by the publishers of VeloNews. We talk about the future of trade shows and trade media.

74: *SPECIAL EDITION* #2: How Brands and Specialty Retailers Can Outplay Amazon at It’s Own Game…Really

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to this episode and send me your questions to answer live at the panel.

70: Influencer Marketing Forecast for 2019, with Chris Dickerson

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.

69: Deconstructing Today’s Paradigm Shift in Business with Margo Aaron

This is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.

68: Retail as Media with Anne Mezzenga

Today I welcome Anne Mezzenga to the Channel Mastery podcast. She is a retail savant, incisive analyst, and all-around brilliant businesswoman.

56: The Impact of the Moosejaw/Walmart.com Announcement – Take 1

Today, I talk with Wes Allen and we dissect the recent move by Walmart to curate a premium outdoor destination through Moosejaw.com. Are they increasing opportunity and inclusivity for outdoor enthusiasts or leveraging the outdoor industry’s vulnerability around expanding its audience for its own strategic end. Tune in!

52: Outside Magazine Just Dropped an Amazon-sized Bomb and I Interview the Executive Editor Michael Roberts

The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.

41: The Power of Commerce-Enabled Social Media with Carter Jensen

Today’s show with Carter Jensen is all about shoppable social commerce, a powerful, contained experience that leads a person from discovery, to engagement, to sharing, to the sales conversion – all on a single social media platform.

34: Stephen Waddington: Engagement through Brand Communications

In today’s show, Stephen outlines how his predictions around social media and newer technologies will affect your strategies and implementation. And importantly, he shares how he counsels his own clients to act and react to the seemingly endless parade of changes the big social outlets roll out.