About Channel Mastery

welcome to the channel mastery podcast

Channel Mastery is a weekly podcast created by the team at Verde Brand Communications and hosted by Verde Founder and CEO, Kristin Carpenter. This business podcast is designed to teach business owners how to excel across multiple platforms.

Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resilience in our world’s constantly changing retail landscapes.

Each week, host Kristin Carpenter sits down with business leaders including CEO’s, Owners, Marketing Directors and industry experts. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers, this podcast is exactly what you need. To submit show ideas, provide feedback or just say hello, contact Kristin. You can also sign up for our weekly newsletter below and don’t forget to visit the episode pages for transcripts and show notes from your favorite episode.

We are excited to launch our new Mulit-Channel Marketing Academy, an online digital marketing course, taught by Kristin. Take a look and sign up for more information here>

Business Podcast Host, Kristin Carpenter, Channel Mastery
kristin carpenter


Kristin Carpenter is the founder and CEO of Verde Brand Communications, a 19-year-old, award-winning, full-service communications agency for the passion-driven outdoor, bike, snow, endurance, travel, health + wellness, lifestyle, and craft beer and spirits markets. Through her agency, she has helped over 200 companies – from startups to some of the world’s biggest corporations – expand and thrive.

Kristin first developed her consumer-centric mindset in her decade-long journalism career, where she was an in-demand and respected journalist for national magazines, newspapers and industry trades. She reported on the business of outdoor, as well as outdoor gear, fitness and travel .

She’s a devoted cyclist of all disciplines (minus unicycling and BMX :), an avid outdoor enthusiast, and a passionate proponent of the outdoor recreation economy. Kristin serves on the advisory board for the State of Colorado Office of Outdoor Recreation and is board member for the American Mountain Guides Association. She lives in Durango, Colorado, with her two kids, and Coco and Stimpy, their rescue dogs.

our sponsors

The Channel Mastery Podcast is sponsored by Verde Brand Communications. We have also partnered with BRAIN, SIA and SNEWS to bring you weekly episodes of the podcast. If you’re interested in learning more about sponsorship opportunities for 2020 episodes, please reach out to us at [email protected] for more information.

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