Kristin Carpenter is the founder and CEO of Verde Brand Communications, a 17-year-old, award-winning, full-service communications agency for the passion-driven outdoor, bike, snow, endurance, travel, health + wellness, lifestyle, and craft beer and spirits markets. Through her agency, she has helped over 200 companies – from startups to some of the world’s biggest corporations – expand and thrive.
Kristin first developed her consumer-centric mindset in her decade-long journalism career, where she was an in-demand and respected journalist for national magazines, newspapers and industry trades. She reported on the business of outdoor, as well as outdoor gear, fitness and travel .
She’s a devoted cyclist of all disciplines (minus unicycling and BMX :), an avid outdoor enthusiast, and a passionate proponent of the outdoor recreation economy. Kristin serves on the advisory board for the State of Colorado Office of Outdoor Recreation and is board member for the American Mountain Guides Association. She lives in Durango, Colorado, with her two kids, and Coco, the rescue dog.
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