#165: live feisty’s founder, sara gross, on the importance of knowing your target audience

“People say to fake it till you make it, but I don’t think that’s, it’s like a willingness to work in the dark. Yeah. Like just to see something and go, I don’t know where to understand the path, but I trust my own ability to learn and I trust myself. And I think that’s, that’s the piece for that. That can be successful for a lot of people.”

– Sara Gross

EPISODE HIGHLIGHTS:

  • Live Feisty founder, Sara Gross, shares how creating content that fits their ever-evolving target consumer and staying connected with that consumer has helped Live Feisty grow and expand their community
  • Sara shares insight to her life and story as a professional athlete, mom, content creator, podcast host, Ph.D., and business owner and more
  • Hear how Live Feisty expanded into a number of different spaces when the pandemic hit and how they pivoted from in-person to virtual events

EPISODE PREVIEW:

On the Channel Mastery podcast, we focus on the importance of knowing your target audience and really speaking to them, engaging with them, and staying connected to them. What I enjoyed most in speaking with Sara Gross, Live Feisty founder, for this episode is that she not only focuses on staying true to her target audience, but is also quick to pivot and expand Live Feisty’s content as their audience continues to grow and change. 

Sara tells us how the name “Live Feisty” came to fruition and how building a safe and inclusive community is at the heart of all they do. She also shares the challenges and opportunities Live Feisty faced in order to shift from in-person events to virtual events through 2020.  

To wrap up the interview, she said something that is still resonating so much for me. She said, “…people say to fake it until you make it, but I don’t think that’s it. It’s a willingness to work in the dark.” If you’re an entrepreneur struggling to forge ahead or simply looking for some inspiration from a real visionary, you’ll find a lot of value in this episode.

GUEST PROFILES:

Sara Gross

Sara Gross is an Ironman triathlon champion, an academic, podcast host, tiktok-er and the founder of Live Feisty Media. After twelve years as a professional triathlete and three major international wins, Sara set her sights on shifting the cultural narrative for athletic, performance-minded women. Sara founded Live Feisty Media in 2017, a company that creates content for active, feisty folks who love to sweat or be covered in mud from time to time. Sara’s PhD is in women’s history and you can hear her unsolicited opinions about many things every Friday on the ‘If We Were Riding’ podcast.

TOPICS COVERED:

ironWomen podcast, ironman, unequal opportunity in ironman, ironwomen podcast, Live Feisty, if we were riding podcast, selene yeager, fitter & faster podcast, community building, COVID transitioning into the digital space, girls gone gravel, feisty menopause, womxn’s performance summit, outspoken women in triathlon summit, womxn inclusivity,  emotional-based content platforms, types of content/platform usage, Sara Gross pro-athle

SELECT QUOTES:

“2020 COVID hit. We recognized we had some opportunities cause we were already doing a lot of work online. So we thought, how can we be in this online space? How can we serve our community better? So we did various things, free happy hours and talked again, it’s like that thing of like, instead of trying to bring in hundreds of thousands of people at the same time, it’s like, let’s serve the smaller community too…let’s serve the 30 people who want to join us for happy hour. Cause those are the people that are going to tell their friends and, and help us grow as well.”

“So that ability to say, let’s put evidence-based thinking on pause, and just say, okay, how do I do that? What do I need to do now? How do I find the best coach in the world? How do I find the athletes to train with who are going to help me on that journey. So a lot of that is the same as entrepreneurship. It’s the same as, I have right now I have $0, but I’m going to build a hundred million dollar company, like what that’s crazy, you know? But it’s that same ability to think several steps ahead of yourself and to go, okay, I may not see the path right now, but I’m going to be able to follow it.”

“People say to fake it till you make it, but I don’t think that’s, it’s like a willingness to work in the dark. Yeah. Like just to see something and go, I don’t know where to understand the path, but I trust my own ability to learn and I trust myself. And I think that’s, that’s the piece for that. That can be successful for a lot of people.”

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