the channel mastery podcast
Latest Episodes and news
#164: robin thurston, outside
Outside Inc. CEO, Robin Thurston, discusses the company's recent acquisitions, COVID-19 and plans for the future.
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163: encore episode, replay of jennifer kriske, machines for freedom
A special encore replay episode of our most downloaded show ever featuring Machines for Freedom founder Jennifer Kriske. Kriske talks inclusivity and the cycling industry as a whole.
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162: Snowbound Festival, sustainability at trade shows and welcoming newcomers to winter sports with Brian Stephenson
Brian Stephenson, Director of Snowbound Festival discusses a new membership platform, the future of in-person events and much more.
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161: jill nazeer of diamondback and athlete rach mcbride on inclusivity in outdoor and cycling
“I want to provide that visibility for other folks who are non binary, who want to participate in sport and help them, acknowledge that there is a place for them. It really helped me as well. Once I really identified and embraced my non-binary identity, I could show up...
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160: mastering your multi-channel mix through authentic content with scott brady, overland international
“If you have specific knowledge and you engage with a consumer or reader or a business partner in an authentic way, then it shows as this will always be successful.” – Scott Brady EPISODE HIGHLIGHTS: Learn how Overland International is utilizing a multi-channel approach to marketing – print, podcasting,...
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meet the host
I’m the founder and CEO and Verde Brand Communications, a former journalist, a business news junkie, a cyclist and a podcaster.
Each week, tune in to the Channel Mastery marketing podcast and learn what’s working for the most successful multi-channel businesses today.
This business podcast was created to assist business leaders as they transform their companies to optimal multi-channel success.
Channel Mastery podcast delivers best-in-class tools, strategies, and marketing tactics for straight from the experts to your earbuds.
#165: live feisty’s founder, sara gross, on the importance of knowing your target audience
Sara Gross, Live Feisty founder discusses staying engaged with your consumers, pivoting to virtual events and much more.