Latest Content

73: *SPECIAL EDITION* Bridging the Digital Divide, 2019

Paul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.

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72: Panel Preview: How Specialty Brands and Retailers can Close the Digital Divide

Today’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.

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71: Tribalism and Omnichannel Brand Development with Stephan Drake, DPS Skis

Today’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy. I speak with Stephan Drake, the founder and CEO of DPS Skis. We discuss the challenges and wins of putting the end consumer first for product, multichannel distribution and content.

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70: Influencer Marketing Forecast for 2019, with Chris Dickerson

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.

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69: Deconstructing Today’s Paradigm Shift in Business with Margo Aaron

This is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.

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68: Retail as Media with Anne Mezzenga

Today I welcome Anne Mezzenga to the Channel Mastery podcast. She is a retail savant, incisive analyst, and all-around brilliant businesswoman.

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67: Arleigh Greenwald, Founder of Bike Shop Girl and owner of Family Cyclery and Shift Up Strategies

In today’s episode, we talk about why the time was right to open a shop and how she’s ignoring the traditional tactics to be more nimble, more welcoming, more experimental and genuinely community oriented.

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66: How Amazon 3P Sellers are Disrupting Specialty Retailers & Brands, Part 2 of 2

Product offered as “Prime” on Amazon have a 250 percent higher conversion rate than those not listed as Prime. If a higher point of conversion exists in any capacity in any channel, I haven’t found it yet.

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65: How Amazon 3P Sellers are Disrupting Specialty Retailers & Brands, Part 1

Today’s show is the first in a two-part series on the Channel Mastery podcast, presented by Verde Brand Communications, where we explore the impact Amazon third-party (3P) sellers have on the business of outdoor specialty retailers and brands. Thank you to Snewsnet.com, the sponsor of this special two-part series...

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64: Leveling the Tech and Data Playing Field for Independent Retailers

Today’s show is all about leveling the playing field for retailers. Every day there’s something new to add to your to-do list…and that’s on top of the full-time (+) job you already have. I keep hearing from retailers that you need “plug and play” tools. You don’t need to...

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63: How Mission, Vision, Values Can Move a Brand Closer to Its Customers, with Chris Sword

A lot of brands will set aside an afternoon to bust out a mission, vision, values (MVV) exercise. PEARL iZUMi took 10 months. That’s not a typo. Ten months! When Chris Sword came in as new president of the company in early 2017, he brought everyone who worked there...

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62: The New Retail Concept in Action

People are doing a lot of talking about what the “new” retail experience is going to be. Ashley and Jeremy Dakan are building it. As owners of a 43-year old specialty retail institution in my hometown of Durango, Colorado, the Dakans are adding a second store to their portfolio....

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61: Using Clicks-to-Bricks Opportunities to Build Customer Relationships

This episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion.

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60: Top Five Trends That Will Shape Retail in 2019, with Chris Walton

There is SO much in this episode, my head is still reeling. Luckily, it’s reeling with ideas. And I think yours will be, too, after listening to Chris Walton’s take on the top five trends that will shape retail in 2019.

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59: Brand and Retailer Collaboration is Key When it Comes to Marketing Success, with Ben Carcio

Ben Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.

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58c: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Three, with Mike Massey

The conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!

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meet the host

kristin
Kristin Carpenter

I’m the founder and CEO and Verde Brand Communications, a former journalist, a business news junkie, a cyclist and a podcaster.

Every Tuesday, tune in to the Channel Mastery podcast and learn what’s working for the most successful multichannel businesses today.

This podcast was created to assist business leaders as they transform their companies to optimal multichannel success.

Channel Mastery podcast delivers best-in-class tools, strategies, and tactics for multichannel mastery straight from the experts to your earbuds.

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