Latest Episodes and news

173: Russ Roca with Path Less Pedaled, on growing a YouTube following with authentic content and the right audience

Russ Roca, Content Creator with Path Less Pedaled, speaks on their use of YouTube to build a community of cycling enthusiasts around the brand

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171: Stephen Regenold, vp of strategy at lola digital media

VP of Strategy, Stephen Regenold focuses on connecting with Lola Digital Media’s and AllGear’s consumer through authentic content and new sites

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170: Rob DeMartini, ceo of usa cycling offers insight into the long-term strategy of the organization

USA Cycling CEO, Rob Demartini, talks about the monumental growth of the cycling industry through 2021 and the importance of newcomers.

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169: Gareth Richards bridging the gap between outdoor industry professionals, brands and specialty retailers

Outdoor ProLink CEO, Gareth Richards talks bridging the gap between brands and consumers, and the value of industry Pro's referrals.

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168: Abby Mickey, Cycling Tips

Cycling Tips Associate Editor, Abby Mickey, discusses combating inequality in cycling, growth of the VeloClub and much more.

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meet the host

Kristin Carpenter

I’m the founder and CEO and Verde Brand Communications, a former journalist, a business news junkie, a cyclist and a podcaster.

Each week, tune in to the Channel Mastery marketing podcast and learn what’s working for the most successful multi-channel businesses today.

This business podcast was created to assist business leaders as they transform their companies to optimal multi-channel success.

Channel Mastery podcast delivers best-in-class tools, strategies, and marketing tactics for straight from the experts to your earbuds.

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