“It’s like the product can’t be for everyone. If you try to be for everyone, you’re for nobody.”
– Nate Pearson
EPISODE PREVIEW:
How SaaS apps organize for growth:
On today’s episode, we dive into the world of software as a service (SaaS) with the co-founder of one of my personal favorite apps and podcasts: TrainerRoad. Digital businesses may have an edge over analog when it comes to data access and agility, but what this discussion demonstrates is that there are SO many other lessons and crossovers that ALL businesses can learn from the tech culture.
My guest, Nate Pearson, is incredibly generous and forthcoming in sharing the ins and outs of his company’s weekly meeting, data interpretations and strategies, and the evolution of brand partnerships. We talk about bringing your personality into your brand, digital ads, team dynamics and how every brand should always be aiming to be 10 times better than their competition.
Listen now for a fresh take on organizational culture and a reminder of how and why word of mouth promotion is still the best.
GUEST PROFILES:
Nate Pearson
Nate Pearson is the co-founder of TrainerRoad. He is an avid triathlete and cyclist, husband and father of two. His training is fueled by great coffee, BBQ and pie
TOPICS COVERED:
SaaS, training apps, podcast marketing, brand partnerships, membership sites, subscription models, data and churn rate, importance of the weekly meeting, budgeting for fluctuating business
SELECT QUOTES:
“TrainerRoad exists to make cyclists faster.”
“I call it the Disneyland model. …Out of one piece of content, a whole bunch of experiences are being made.”
“It’s like the product can’t be for everyone. If you try to be for everyone, you’re for nobody.”
“It’s really important to have that cross-functional team.”
“For us, it’s consistently teach and consistently show up to our channels.”
“If you can keep offering ways for [your team] to grow, you have happier employees. And happier employees build better things.”
CONNECT:
AS MENTIONED IN EPISODE:
Google Looker (for data)
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, by Sean Ellis (2017)
The Advantage: Why Organizational Health Trumps Everything Else in Business, by Patrick Lencioni (2012)
LISTEN TO MORE CHANNEL MASTERY EPISODES LIKE THIS:
episode 20: Sean Ellis: Create A Nimble Company Culture Through Growth Hacking
episode 85: How a Mobile Bike Shop Improves Customer Experience Across Multiple Channels, with Pete Buhl of Beeline Bikes
episode 95: Social Media Advertising Best Practices & Making Sense Of Amazon Headlines + Prime Day: Akvile Defazio & Larry Pluimer
Have questions or ideas for Kristin and the Channel Mastery podcast? Email: [email protected]
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