Episode 85: *Special Episode* Shifting Channels in the Specialty Bicycle Market

“At the end of the day, it’s got to be a great solution for the consumer, a great solution for the brand, and a great solution for the dealer. 

– Pete Buhl, president and co-founder of Beeline Bikes

To listen to all episodes in this series, click here

EPISODE PREVIEW:

Part 5: How a Mobile Bike Shop Improves Customer Experience Across Multiple Channels, with Pete Buhl of Beeline Bikes

The purpose of this “Shifting Channels” series is to provide a line of sight on where things are going with channel evolution in the specialty bike community and industry. We’ve covered e-commerce options, case studies in product launches, and adoption in practice by shop owners trying, adapting and thriving.

Today, we’re covering software as a service (SaaS) for bike. Before my technophobe friends shutdown, I encourage you to evaluate this type of technology through the service lens. The SaaS we explore today is leading the charge with a user-friendly, online option to create friction-free experiences for your customers, and a headache-free experience for bike shops.

My guest today is Pete Buhl, president and co-founder of Beeline Bikes. Beeline began as a mobile bike service. It quickly franchised, allowing brick-and-mortar bike shops to expand into a new channel and offer more services. In late January, Beeline, now owned by Accell North America, launched Powered by Beeline, the SaaS program connecting consumers to brands and to local, independent bike dealers.

For perspective around how well received this product has been, 350 store locations signed up in under three months (!!).

Pete says brands are using the program to increase consistency and elevate their customers’ brand experience. Bike dealers are using it better serve their customers’ omnichannel needs, while still encouraging in-store experiences. Intriguing, right? Hit play and take a listen.

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TOPICS COVERED:

Mobile bike service, SasS for bike, last mile fulfillment, BOPIS, email marketing tactics, Facebook look-a-like lists, transparent inventory management, mobile first customer service, streamlining order fulfillment

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