The technology we talk about in today’s episode seems super futuristic. But in reality, it’s happening NOW. With my guest, Greg Carter, Channel Mastery this week is devoted to bringing online data capture technology into the physical space of brick and mortar retail. We cover connected buildings, beacon technology...

Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA)

Amy Charity has over 15 years in her corporate career and three years racing as a professional cyclist, and I feel she’s one of the only women who can offer her take on the unique and entertaining perspectives of working in corporate America and then suddenly signing off and...

Bill Johannesen is the founder of Vision Werks Consulting and lifelong, specialty consumer analyst. He is an expert with MAP/UP retail price maintenance execution, Internet and channel management, and retail partnerships and new sales roles. Vision Werks uses data and market intelligence to generate customized, predictable revenue growth and...

Product offered as “Prime” on Amazon have a 250 percent higher conversion rate than those not listed as Prime. If a higher point of conversion exists in any capacity in any channel, I haven’t found it yet.

Today’s show is the first in a two-part series on the Channel Mastery podcast, presented by Verde Brand Communications, where we explore the impact Amazon third-party (3P) sellers have on the business of outdoor specialty retailers and brands. Thank you to Snewsnet.com, the sponsor of this special two-part series...

Wes and his team brought home the coveted Retailer of the Year award from Grassroots. In this episode, he shares the top takeaways from the Grassroots Connect buying show, which took place in Knoxville, Tenn., June 14-17, 2018.

I was honored to research and present a panel for this year’s Thin Air Innovation Festival in Park City, focusing on providing solutions and what’s working today for business leaders intent on developing a consumer-centric company. My panelists and I explored challenges and solutions to creating a brand with...

In today’s episode, I close out Season 2 of Channel Mastery with a mindset reset – for motivation, for perspective and for the teams we work so hard for day after day.

Ascent360 works in many industries, but its heart and soul are smack dab in the outdoor industries. So Laura walks us through how we can use the conglomerated numbers of the whole industry and how we can capture, analyze, and AMEND our individual data points to work for our...

Cairn is far more than a subscription service. Let’s consider the fact that anyone who signs up to join Cairn as a subscriber feels pumped to provide pages of information outlining their preferences. And the Cairn experience gets more personalized and better with every box it sends.

Dan Nordstrom is about to break down the macro and the micro of the retail environment through the lens of passion brands. It’s so full with insight and forecasts you’re going to want to listen…twice. I mean, seriously!

This episode explores the differences between wholesale and DTC business models. Tom is unabashed and honest in admitting what has been a pleasure and what has been a challenge in learning the DTC ropes and turning a great idea into a consumer-centric, profitable enterprise.

The theme of today, friends, is “getting comfortable with being uncomfortable.” That’s right. Fresh off the OR and SIA trade show, the conversation is split equally between discussions that were spoken and equally important discussions that went unspoken. Buckle up, because this episode heads full-speed into the turns!

Ben gives us a peek behind the curtain of one our greatest models for success. He walks us through how REI continually integrates entrepreneurial leadership practices into its operations to keep it far from being ‘legacy.’

Teddy brings a burst of fresh air in the perspective that brick and mortar retailers have some legs up on the e-competition in the form of evolution, historical perspective, new generations, CUSTOMER EXPERIENCE, and online tools.

Today, we talk about online marketplaces: Amazon, Walmart, Jet.com and more. (Spoiler alert: it’s mostly Amazon.) Here’s the thing: even if your brand isn’t active on one of the platforms, your SKUs – or knock-offs – are almost certainly being sold there.

What Ogilvy is to advertising, Peter Shankman is to PR. This guy is LEGENDARY – for all the right reasons. Shankman demystifies and simplifies the very thing we ALL need to be doing: listening to our customers. Prepare to be inspired by things you already have the skills to...

Margo Aaron knows how to help us connect emotionally with our target end consumers (Avatars). Tune in today for a 30-minute MBA on how to discover your target avatar and how to get them to care and take action around your brand.

Today, my friends, we’re talking about HOW to open new channels. Learn from one of the grand-poo-bahs of the outdoor industry (and multichannel wizard and consultant) the steps and non-negotiables and suggestions to making these adaptations as seamless as possible.

Listeners have been asking why I haven’t done an episode on the value of PR to multichannel strategy. Well, here it is! Today’s episode is how PR fuels the success of ANY multichannel business.

Do you ever feel like you’re playing a game without knowing the rules? If you’re struggling to stay on top of online marketplaces, especially Amazon, and if you’re in the throes of planning for your multichannel business for 2018, this is one show you will not want to miss!

My guest, Dan Phan, is a breath of fresh air! His mission is teaching businesses how to start driving with confidence in this digital evolution, instead of being driven batty by all of the change.

On today’s show, I talk with the great Oz, himself: Sean Ellis, the man responsible for so many of those growth stories. We take the lessons from growth hacking in tech and interpret them to the physical product world of the outdoor industries.

Season one of Channel Mastery is coming to an end, but fear not we’ve already started production on season 2, and have booked someone special! Download this episode today to learn what lies ahead and a few highlights from what we’ve been through.

What would you say if I told you that within 45 minutes, you were going to be a tech genius? I am not joking. In this episode, Luke Starbuck explains out of this world technology in a way we can understand.

Today you’ll be joining Dustin Robertson – an outdoor industry and ecommerce veteran who is now leading marketing at DRIP and Leadpages – in an informative show where we learn how to harness the power of DRIP and Leadpages to grow our audiences and remarkably engage them via email...

Throughout this episode, Chris Walton and I discuss many layers around the question: “Why will people be visiting physical stores five years from now?”

It’s no secret that I’m a podcasting junkie! I love to listen to them and I love to create them. In this episode, I talk to podcasting pioneer and guide, Jerod Morris, about why brands should consider incorporating podcasts into their broad content matrix.

NetRush is a retailer-agency hybrid that partners with premium brands. The company actively manage a brand’s content, digital marketing, and inventory on the Amazon marketplace. Download this episode today to deepen your understanding what selling on Amazon looks like.

Adam and Rhone are champions the customer and for multi-channel development. This episode is like a 27-minute multi-channel meditation: it will clear the clutter and help to re-center your strategy on those things that ultimately deliver.

In this episode, we begin with the premise that what we’re chasing is customer loyalty. To earn that rarest and most cherished of gifts, brands and retailers need to work together to see it through a consumer’s perspective.

In today's episode I speak with Pete Buhl and Ian Christie, of Beeline Bikes and Summit Bicycles, respectively, on how they’re learning from one another to make their platforms stronger and just plain better for their customers.

What I love about this episode and Jeff’s approach, specifically, is that he acknowledges there’s no magic bullet. There are best practices that are critical to follow (especially on social sales platforms), but Jeff counsels brands to get in and get their hands dirty.

In part two of a special, two-part episode (see also Episode #8), Kristin and John explore marketplaces in depth, as well as how to ensure all points of entry for your business (your channels and platform) are aligned.

In part one of a special, two-part episode, Kristin and John provide an overview and analysis of how brick and mortar and e-commerce business models are finally learning to knock down the silo’s and actually align strengths to create a much stronger consumer-centric approach.

In Episode 7 of the Channel Mastery podcast, you’ll get Amy’s insights on the state of innovation in the industry and how to become nimble and continually adapt to the changing needs and preferences of your target end consumers.

Listen in to learn what to look out for, how to prepare for opening Amazon as a sales channel, and how to manage your account once your brand is sold through the website. There is no one-size-fits-all solution, but Elaine’s expertise helps ease an otherwise intimidating process.

In this episode we take on topics that have been dominating the business press this summer – like Nike/Amazon and Amazon/Whole Foods – and pull the relevant lessons for our passion-driven industries.

What OpenTable has done for restaurants and Expedia has done for hotels, Locally is doing for retailers. The wildest part is that this platform has found a way to connect real world stock to online consumers in a way that benefits customers, retailers and brands. Talk about win-win-win!

This episode is JAM-PACKED with super important takeaways to be successful in business today. Seriously, it’s a must listen! In our conversation, Tom and I deep dive into two, mainstream philosophies of brand-building and sales: considering your target consumer differently and our prioritization of the all-important ‘why.’

In this episode, Matt brings his A-Game. He’s developed an innate ability to see business trends in our markets, before they even take hold, which is why he’s here with us today. Listen to Matt to offer his take on the current lookout for business in our markets.

In this episode, Kristin introduces how and why the Channel Mastery podcast came to be, and previews what to expect in the weekly episodes. If you’re questioning if a multi-channel, consumer-centric strategy is right for your business, Kristin provides a 360-view of why the time is now to implement...