Episodes

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episode 88: canyon bicycles: blair clark on pioneering direct-first bike brand’s future

Today I speak with Blair Clark, president of Canyon Bicycles USA. We talk about the challenges of DTC online bike sales, and importantly, the solutions to those friction points. We discuss the importance of doing what you can, when you can for your consumers, then working endlessly to protect...

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episode 87: uncharted supply co. – a disruptive digitally-native brand breaks into wholesale

Today I talk talk with founder Christian Schauf about how Uncharted launched with the ultimate expression of consumer connectedness: crowdsourcing. This digitally-native brand is now taking the leap into the wholesale channel. We’ll discuss how content, the right team, a lot of hustle, and an unending drive to connect...

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episode 86: *special episode* shifting channels in the specialty bicycle market

’m joined by Ashley Korenblat, the founder of OuterBike (and a host of other VERY impressive titles). The first OuterBike was a relatively radical idea: Instead of giving consumers the opportunity to demo a bike in a few circles around the parking lot, bring the bikes to iconic trails...

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Episode 85: *Special Episode* Shifting Channels in the Specialty Bicycle Market

“At the end of the day, it’s got to be a great solution for the consumer, a great solution for the brand, and a great solution for the dealer.  – Pete Buhl, president and co-founder of Beeline Bikes To listen to all episodes in this series, click here.  EPISODE...

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Episode 84: *Special Episode* Shifting Channels in the Specialty Bicycle Market

we think that the engagement is the most important part today to engage, and to talk to our customers, and to actually do the dialog, and to have the face-to-face, as you’re saying, the hand-to-hand. That’s what we’re doing right now, and that’s the most important part.” – Sophie...

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Episode 83: *Special Episode* Shifting Channels in the Specialty Bicycle Market

“ I think it’s absolutely the future is going to be stronger and stronger, pick up in store, click and collect. And we think it’s just another way people want to buy. You just have to provide how people want to buy, anyway they want to buy. – Pete...

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Episode 82:*Special Episode* Shifting Channels in the Specialty Bicycle Market

“If our product is innovative and modern and rider-first, we decided we wanted a launch that was the same way.” – Kate Powlison To listen to all episodes in this series, click here.  EPISODE PREVIEW: Part 2: The Product Launch That Shook Up the Industry Today’s show is the...

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Episode 81: *special episode* shifting channels in the specialty bicycle market

In today’s show with Ryan, you’ll learn that many independent bike dealers and bike manufacturers are still timid about committing to ecommerce as a channel – for lots of reasons. As we’ve reported in on before on Channel Mastery, you’ll hear once again from this expert that specialty businesses...

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Episode 80: Consolidation, Climate and Boomers: Facing the Future of Snowsports with Nick Sargent

People come to Nick Sargent with a lot of problems. It’s his job to find solutions. But when you’re the president of the snowsports manufacturing trade organization (SIA), run of the mill answers won’t “fix” the complex problems facing the industry, like climate change, production cycles, and baby boomers...

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Episode 79: How Beacon Technology and Connected Buildings Can Improve Customer Service with Greg Carter

The technology we talk about in today’s episode seems super futuristic. But in reality, it’s happening NOW. With my guest, Greg Carter, Channel Mastery this week is devoted to bringing online data capture technology into the physical space of brick and mortar retail. We cover connected buildings, beacon technology...

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Episode 78: How Specialty Can Own the Shopping Experience with Teddy Schiavoni

Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA)

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77: Build & Leverage Community around an Event Experience with Amy Charity of SBT GRVL

Amy Charity has over 15 years in her corporate career and three years racing as a professional cyclist, and I feel she’s one of the only women who can offer her take on the unique and entertaining perspectives of working in corporate America and then suddenly signing off and...

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76: Cause and Effect Channel Management With Bill Johannesen

Bill Johannesen is the founder of Vision Werks Consulting and lifelong, specialty consumer analyst. He is an expert with MAP/UP retail price maintenance execution, Internet and channel management, and retail partnerships and new sales roles. Vision Werks uses data and market intelligence to generate customized, predictable revenue growth and...

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75: Bicycle Retailer and Industry News, Interbike, and the Disintegrating Lines Between Trade and Consumer Audiences

Steve Frothingham is my guest today. He is the editor in chief of BRAIN, which was recently purchased by the publishers of VeloNews. We talk about the future of trade shows and trade media.

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74: *SPECIAL EDITION* #2: How Brands and Specialty Retailers Can Outplay Amazon at It’s Own Game…Really

Peter Kearns is my guest on this episode and also a panelist at the SIA/ORWM 2019 panel I’m moderating on “Managing the Digital Divide.” He’s been in e-commerce for a decade, both in and out of Amazon. If you’ll be at the show on January 29, please listen to...

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73: *SPECIAL EDITION* Bridging the Digital Divide, 2019

Paul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.

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72: Panel Preview: How Specialty Brands and Retailers can Close the Digital Divide

Today’s episode of the Channel Mastery podcast is a solocast – short and sweet. It’s a preview of a panel I’m leading at the Snowsports Industries of America and Outdoor Retailer trade shows, taking place at the end of Jan., 2019.

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71: Tribalism and Omnichannel Brand Development with Stephan Drake, DPS Skis

Today’s episode is a short and sweet masters’ class in agility, tenacity and the power of passion behind a strategy. I speak with Stephan Drake, the founder and CEO of DPS Skis. We discuss the challenges and wins of putting the end consumer first for product, multichannel distribution and content.

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70: Influencer Marketing Forecast for 2019, with Chris Dickerson

Chris Dickerson is Verde’s Integrated Services Director, and in today’s episode, he offers a transparent insight into influencer marketing.

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69: Deconstructing Today’s Paradigm Shift in Business with Margo Aaron

This is a downright motivating episode, and there’s nothing soft about it. It’s about getting results. If you’ve ever had the slightest sense of overwhelm about being remarkable to your omnichannel consumer, this episode is for you.

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68: Retail as Media with Anne Mezzenga

Today I welcome Anne Mezzenga to the Channel Mastery podcast. She is a retail savant, incisive analyst, and all-around brilliant businesswoman.

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67: Arleigh Greenwald, Founder of Bike Shop Girl and owner of Family Cyclery and Shift Up Strategies

In today’s episode, we talk about why the time was right to open a shop and how she’s ignoring the traditional tactics to be more nimble, more welcoming, more experimental and genuinely community oriented.

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66: How Amazon 3P Sellers are Disrupting Specialty Retailers & Brands, Part 2 of 2

Product offered as “Prime” on Amazon have a 250 percent higher conversion rate than those not listed as Prime. If a higher point of conversion exists in any capacity in any channel, I haven’t found it yet.

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65: How Amazon 3P Sellers are Disrupting Specialty Retailers & Brands, Part 1

Today’s show is the first in a two-part series on the Channel Mastery podcast, presented by Verde Brand Communications, where we explore the impact Amazon third-party (3P) sellers have on the business of outdoor specialty retailers and brands. Thank you to Snewsnet.com, the sponsor of this special two-part series...

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64: Leveling the Tech and Data Playing Field for Independent Retailers

Today’s show is all about leveling the playing field for retailers. Every day there’s something new to add to your to-do list…and that’s on top of the full-time (+) job you already have. I keep hearing from retailers that you need “plug and play” tools. You don’t need to...

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63: How Mission, Vision, Values Can Move a Brand Closer to Its Customers, with Chris Sword

A lot of brands will set aside an afternoon to bust out a mission, vision, values (MVV) exercise. PEARL iZUMi took 10 months. That’s not a typo. Ten months! When Chris Sword came in as new president of the company in early 2017, he brought everyone who worked there...

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62: The New Retail Concept in Action

People are doing a lot of talking about what the “new” retail experience is going to be. Ashley and Jeremy Dakan are building it. As owners of a 43-year old specialty retail institution in my hometown of Durango, Colorado, the Dakans are adding a second store to their portfolio....

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61: Using Clicks-to-Bricks Opportunities to Build Customer Relationships

This episode is part pep talk and 100% prep work. In this solocast, I provide tools and ideas that will not only get retailers dialed in for a kickass Q4, but will also transcend holiday in order to build long-term customer loyalty and conversion.

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60: Top Five Trends That Will Shape Retail in 2019, with Chris Walton

There is SO much in this episode, my head is still reeling. Luckily, it’s reeling with ideas. And I think yours will be, too, after listening to Chris Walton’s take on the top five trends that will shape retail in 2019.

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59: Brand and Retailer Collaboration is Key When it Comes to Marketing Success, with Ben Carcio

Ben Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.

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58c: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Three, with Mike Massey

The conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!

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58b: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part Two, with Carter Jensen


The conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!

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58a: Why is Amazon OK for Outdoor Markets But Walmart is Not? Part One, with John McCoy

The conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!

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58: Why Is Amazon OK for Outdoor Markets When Walmart is Not?

The conversations in this 3-part episode ask the fundamental question: Why is the Amazon marketplace OK for the outdoor markets, but Walmart’s marketplace is not? John, Mike and Carter provide nuanced and informed opinions that may surprise you. Enjoy!

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57: Creating Unique and Exceptional Customer Experiences with a Digital Boost

Today’s episode will share with you what’s working today for the best consumer-centric brands as they work to create brand experiences that are both memorable and shareable across multiple channels.

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56: The Impact of the Moosejaw/Walmart.com Announcement – Take 1

Today, I talk with Wes Allen and we dissect the recent move by Walmart to curate a premium outdoor destination through Moosejaw.com. Are they increasing opportunity and inclusivity for outdoor enthusiasts or leveraging the outdoor industry’s vulnerability around expanding its audience for its own strategic end. Tune in!

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55: My Own Consumer Journey Through a Long Lead Funnel

In today’s episode, I share the story of my own consumer decision journey through signing up for one of the toughest endurance mountain bike events out there, the Leadville 100 MTB.

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54: Achieving the Right Balance for Your Brand with Dan Nordstrom

Only a skier and mountaineer could bring this amount of chill to the charged world of e-commerce. Dan Nordstrom, previously of ski bumming, Nordstrom.com, and Outdoor Research and currently of Roundhouse Collective, is my guest today. He rarely gives interviews – let alone live interviews to a packed house...

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53: How Brands and Retailers Work Together for a Healthy Industry with Rich Hill

Today I talk with Rich Hill about brand/retailer relationships, what a healthy outdoor industry looks like and how understanding transactional value can help determine strategy for distribution and sales channels.

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52: Outside Magazine Just Dropped an Amazon-sized Bomb and I Interview the Executive Editor Michael Roberts

The August issue of Outside Magazine dropped yesterday. In it, writer Mya Frazier and executive editor Michael Roberts investigate how Amazon is changing the outdoor market. Today, I interview Michael Roberts about the process, what was learned, and how only fools will predict what’s going to happen.

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51: What’s in Store for Wintersports 2018-19 with Teddy Schiavoni

In this week’s show, I interview our “wintersports correspondent,” Teddy Schiavoni. Full disclosure: He had no idea he had an official title at Channel Mastery! But he’s earned it (and so much more) with his amazing insight and insider knowledge of snowsports, retail and the evolution of both industries.

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50: What the Big Acronym (REI) is Up To, with Wes Allen

Wes and his team brought home the coveted Retailer of the Year award from Grassroots. In this episode, he shares the top takeaways from the Grassroots Connect buying show, which took place in Knoxville, Tenn., June 14-17, 2018.

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49: Everyman’s Guide to Hacking Amazon with Larry Pluimer of Indigitous.com

As today’s guest, Larry Pluimer, says, “If you don’t have an Amazon strategy, you don’t have a brand strategy.” In today’s episode, Larry explains how Amazon approaches search and advertising, and what brands need to know.

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48. The Growth and Economic Impact of Outdoor Recreation

Frank Hugelmeyer is leading the RV Industry Association. On top of guiding this BOOMING industry, he’s also encouraging all factions of the outdoor rec economy to unify in one voice as part of the Outdoor Recreation Roundtable. His is a big picture vision that takes all the details into...

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47: At Loge Camps, the Destination is all About the Community

Johannes Ariens’ enthusiasm is infectious. As the co-founder of LOGE Co., he is jumping into nearly every hard-as-you-know-what category: retail, hospitality, lodging and mid-range brands. Yet he and his team are cleaning up in every way. Why? Because they know their customer.

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46: How Community Drives Business in Overland, with Tom and Matt Henwood of Main Line Overland

I just got back from the Overland Expo West and was bowled over by the enthusiasm, the products and some of the most brilliant customer-centric market and experiences I’ve seen anywhere. Contributing to that brilliance are my guests on today’s episode, Matt and Tom Henwood of Main Line Overland.

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45: On the Sharp End of Retail with Erik’s Bikes Founder Erik Saltvold

Today I talk with Erik Saltvold about the state of the bike industry, the rise of e-bikes, the curious catch-22 of bike share programs, and how cycling literally saved a town.

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44: The Art of Channel Reinvention with Sarah Lockwood of College Outside

On today’s episode, I speak with Sarah Lockwood, the founder and CEO of College Outside. She has revolutionized the gear/outdoor rec program relationship. Her organization works with colleges and outdoor brands to get the schools the gear they need, and to help brands connect with this crucial age group.

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43: Testing and Learning in Retail with Wes Allen

Would you believe the news in the outdoor markets is coming at us almost as fast as the national political news? On today’s episode, my good friend and outdoor retailer extraordinaire, Wes Allen, is here to bounce around takes on the latest three HUGE stories in the outdoor markets.

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42: Your Consumers Are Telling You What They Want. Are you Listening? With Paul Kirwin

Meet Paul Kirwin. His company, Channel Signal, collects, aggregates and analyzes reviews to help brands more quickly and more efficiently deliver for their end consumer. Customers are sharing what they want, when they want it, and how they want it to be sold to them. Let’s start to listen…

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41: The Power of Commerce-Enabled Social Media with Carter Jensen

Today’s show with Carter Jensen is all about shoppable social commerce, a powerful, contained experience that leads a person from discovery, to engagement, to sharing, to the sales conversion – all on a single social media platform.

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40: Meet the Bike Consumer Where They are Today, with Larry Pizzi

If you follow the bike industry, you’re well aware that not much good news has been pouring in lately. Today on the show, I talk to longtime industry leader (and longtime good friend), Larry Pizzi, about how Accell North America (ANA) is making strides to change that depressing news...

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39: The Key to Consumer Centricity Today? Your Brand

I was honored to research and present a panel for this year’s Thin Air Innovation Festival in Park City, focusing on providing solutions and what’s working today for business leaders intent on developing a consumer-centric company. My panelists and I explored challenges and solutions to creating a brand with...

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38: Meet your New CEO: The Consumer

In today’s episode, I close out Season 2 of Channel Mastery with a mindset reset – for motivation, for perspective and for the teams we work so hard for day after day.

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37: Serving Today’s Connected Consumer with Nick Kolobutin, Shipearly.com

My guest today, Nick Kolobutin of ShipEarly.com, is reshaping the discussion around how manufacturers and retailers work together. The ShipEarly.com platform allows customers to research brands globally and buy the products locally, all while providing a mountain of data.

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36: How to Capture Data and Use it to Catalyze your Business with Laura Hazlett of Ascent360

Ascent360 works in many industries, but its heart and soul are smack dab in the outdoor industries. So Laura walks us through how we can use the conglomerated numbers of the whole industry and how we can capture, analyze, and AMEND our individual data points to work for our...

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35: Rob Little: Learning the Subscription Business Secret Sauce

Cairn is far more than a subscription service. Let’s consider the fact that anyone who signs up to join Cairn as a subscriber feels pumped to provide pages of information outlining their preferences. And the Cairn experience gets more personalized and better with every box it sends.

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34: Stephen Waddington: Engagement through Brand Communications

In today’s show, Stephen outlines how his predictions around social media and newer technologies will affect your strategies and implementation. And importantly, he shares how he counsels his own clients to act and react to the seemingly endless parade of changes the big social outlets roll out.

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33: Dan Nordstrom: A 25-year Ecomm Veteran on What’s Working Today for Multichannel Businesses

Dan Nordstrom is about to break down the macro and the micro of the retail environment through the lens of passion brands. It’s so full with insight and forecasts you’re going to want to listen…twice. I mean, seriously!

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32: Steve Dennis: Reinventing Retail in the Age of Amazon

Today’s episode is all about how channel-centered organizations set up for struggle while customer-focused organizations are designed to thrive.

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31: Tom Barney: Diving in to Direct-First from a Storied Career in Wholesale

This episode explores the differences between wholesale and DTC business models. Tom is unabashed and honest in admitting what has been a pleasure and what has been a challenge in learning the DTC ropes and turning a great idea into a consumer-centric, profitable enterprise.

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30: Wes Allen: “The Brutal Truths” about the State of the Retail Ecosystem 2018

The theme of today, friends, is “getting comfortable with being uncomfortable.” That’s right. Fresh off the OR and SIA trade show, the conversation is split equally between discussions that were spoken and equally important discussions that went unspoken. Buckle up, because this episode heads full-speed into the turns!

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29: REI’s Ben Johns on Leading through the Changes at Retail

Ben gives us a peek behind the curtain of one our greatest models for success. He walks us through how REI continually integrates entrepreneurial leadership practices into its operations to keep it far from being ‘legacy.’

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28: Teddy Schiavoni: Exceptional Specialty Retailers in the Poll Position for 2018

Teddy brings a burst of fresh air in the perspective that brick and mortar retailers have some legs up on the e-competition in the form of evolution, historical perspective, new generations, CUSTOMER EXPERIENCE, and online tools.

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27: Christian Gennerman: Fighting Channel Conflict

Today, we talk about online marketplaces: Amazon, Walmart, Jet.com and more. (Spoiler alert: it’s mostly Amazon.) Here’s the thing: even if your brand isn’t active on one of the platforms, your SKUs – or knock-offs – are almost certainly being sold there.

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26: Peter Shankman on How to Win in the New Customer Economy

What Ogilvy is to advertising, Peter Shankman is to PR. This guy is LEGENDARY – for all the right reasons. Shankman demystifies and simplifies the very thing we ALL need to be doing: listening to our customers. Prepare to be inspired by things you already have the skills to...

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25: Margo Aaron: How to Emotionally Connect with your Avatar

Margo Aaron knows how to help us connect emotionally with our target end consumers (Avatars). Tune in today for a 30-minute MBA on how to discover your target avatar and how to get them to care and take action around your brand.

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24: Mike Wallenfels: Scout & Launch Your Next Channel Successfully

Today, my friends, we’re talking about HOW to open new channels. Learn from one of the grand-poo-bahs of the outdoor industry (and multichannel wizard and consultant) the steps and non-negotiables and suggestions to making these adaptations as seamless as possible.

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23: Want Traction in your Multichannel Business Strategy? Crank Up Your PR efforts

Listeners have been asking why I haven’t done an episode on the value of PR to multichannel strategy. Well, here it is! Today’s episode is how PR fuels the success of ANY multichannel business.

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22: Elaine Kwon and Jordan Taylor Get Your Business Bionically Consumer Centric with Kwontified

Do you ever feel like you’re playing a game without knowing the rules? If you’re struggling to stay on top of online marketplaces, especially Amazon, and if you’re in the throes of planning for your multichannel business for 2018, this is one show you will not want to miss!

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21: Dan Phan: The Art & Science of Business Modernization

My guest, Dan Phan, is a breath of fresh air! His mission is teaching businesses how to start driving with confidence in this digital evolution, instead of being driven batty by all of the change.

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20: Sean Ellis: Create a Nimble Company Culture through Growth Hacking

On today’s show, I talk with the great Oz, himself: Sean Ellis, the man responsible for so many of those growth stories. We take the lessons from growth hacking in tech and interpret them to the physical product world of the outdoor industries.

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19: Are You Set Up to Make Change Management Happen? We’ve Got a Guide for You!

Season one of Channel Mastery is coming to an end, but fear not we’ve already started production on season 2, and have booked someone special! Download this episode today to learn what lies ahead and a few highlights from what we’ve been through.

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18: Luke Starbuck: How to Use Tech to Get Closer to your Consumer: Messenger Bots, AI and Voice Assistant

What would you say if I told you that within 45 minutes, you were going to be a tech genius? I am not joking. In this episode, Luke Starbuck explains out of this world technology in a way we can understand.

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17: Dustin Robertson: Make Email Marketing Worth your Time with DRIP and Leadpages

Today you’ll be joining Dustin Robertson – an outdoor industry and ecommerce veteran who is now leading marketing at DRIP and Leadpages – in an informative show where we learn how to harness the power of DRIP and Leadpages to grow our audiences and remarkably engage them via email...

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16: Chris Walton: The Future of Omnichannel Retail

Throughout this episode, Chris Walton and I discuss many layers around the question: “Why will people be visiting physical stores five years from now?”

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15: Jerod Morris: Podcasting as a Channel for your Brand

It’s no secret that I’m a podcasting junkie! I love to listen to them and I love to create them. In this episode, I talk to podcasting pioneer and guide, Jerod Morris, about why brands should consider incorporating podcasts into their broad content matrix.

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14: Ryan Riggs: Winning on Amazon

NetRush is a retailer-agency hybrid that partners with premium brands. The company actively manage a brand’s content, digital marketing, and inventory on the Amazon marketplace. Download this episode today to deepen your understanding what selling on Amazon looks like.

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13: Adam Bridegan: Multichannel Traction Case Study: Rhone

Adam and Rhone are champions the customer and for multi-channel development. This episode is like a 27-minute multi-channel meditation: it will clear the clutter and help to re-center your strategy on those things that ultimately deliver.

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12: Rich Hill of the Grassroots Outdoor Alliance: How to Elevates Wholesale Success Through Multichannel Expansion

In this episode, we begin with the premise that what we’re chasing is customer loyalty. To earn that rarest and most cherished of gifts, brands and retailers need to work together to see it through a consumer’s perspective.

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11: Peter Buhl and Ian Christie: A Bike Specialty Retailer Goes Mobile and MultiChannel – Summit Bicycles and Beeline

In today's episode I speak with Pete Buhl and Ian Christie, of Beeline Bikes and Summit Bicycles, respectively, on how they’re learning from one another to make their platforms stronger and just plain better for their customers.

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10: Jeff Sieh: Integrating Shoppable Social Media Into Your Channel Strategy, and How Amazon is Changing the Game.

What I love about this episode and Jeff’s approach, specifically, is that he acknowledges there’s no magic bullet. There are best practices that are critical to follow (especially on social sales platforms), but Jeff counsels brands to get in and get their hands dirty.

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9: John McCoy: Integrating Ecommerce and Wholesale for Multi-Channel Success pt. 2

In part two of a special, two-part episode (see also Episode #8), Kristin and John explore marketplaces in depth, as well as how to ensure all points of entry for your business (your channels and platform) are aligned.

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8: John McCoy: Integrating Ecommerce and Wholesale for Multi-Channel Success

In part one of a special, two-part episode, Kristin and John provide an overview and analysis of how brick and mortar and e-commerce business models are finally learning to knock down the silo’s and actually align strengths to create a much stronger consumer-centric approach.

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7: Amy Hatch: How to Create a Platform and Marketplace to Serve Your Target Consumers

In Episode 7 of the Channel Mastery podcast, you’ll get Amy’s insights on the state of innovation in the industry and how to become nimble and continually adapt to the changing needs and preferences of your target end consumers.

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6: Elaine Kwon: Insider Beta for Successful Positioning on Amazon’s Marketplace

Listen in to learn what to look out for, how to prepare for opening Amazon as a sales channel, and how to manage your account once your brand is sold through the website. There is no one-size-fits-all solution, but Elaine’s expertise helps ease an otherwise intimidating process.

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5: Richard Kestenbaum: Big Lessons Learned from Amazon and Walmart

In this episode we take on topics that have been dominating the business press this summer – like Nike/Amazon and Amazon/Whole Foods – and pull the relevant lessons for our passion-driven industries.

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4: Mike Massey: Locally.com reconnects the brick-and-mortar retail shopping experience with consumer online research

What OpenTable has done for restaurants and Expedia has done for hotels, Locally is doing for retailers. The wildest part is that this platform has found a way to connect real world stock to online consumers in a way that benefits customers, retailers and brands. Talk about win-win-win!

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3: Tom Asacker: The Sooner You Forget About Starting With Why, the Better, and Other Keys to Getting Consumer-Centric

This episode is JAM-PACKED with super important takeaways to be successful in business today. Seriously, it’s a must listen! In our conversation, Tom and I deep dive into two, mainstream philosophies of brand-building and sales: considering your target consumer differently and our prioritization of the all-important ‘why.’

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2: Matt Powell: Multi-Channel Business Hacking

In this episode, Matt brings his A-Game. He’s developed an innate ability to see business trends in our markets, before they even take hold, which is why he’s here with us today. Listen to Matt to offer his take on the current lookout for business in our markets.

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1: Ready to Become a Multi-Channel Master in Your Business? Start Questioning Everything

In this episode, Kristin introduces how and why the Channel Mastery podcast came to be, and previews what to expect in the weekly episodes. If you’re questioning if a multi-channel, consumer-centric strategy is right for your business, Kristin provides a 360-view of why the time is now to implement...

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