Episode 78: How Specialty Can Own the Shopping Experience with Teddy Schiavoni

The savvy brands, the sophisticated brands, are understanding that their products are more than a commodities. They are an experience in that they’re partnering up with retailers who are providing unique experience.”

– Teddy Schiavoni

EPISODE PREVIEW:

I am so pleased to finally connect with Teddy Schiavoni for our 2019 Snow Show wrap-up. In today’s episode, I speak with my wonderful, repeat guest, Teddy, about the 2019 SIA/Outdoor Retailer Snow Show, the latest news from Locally.com, and a bucket list of mission critical topics from building emotional connections with our customers to providing a mobile-first shopping journey.

It’s about the consumer, right? We’ve been saying for a long time that the consumer today can shop when they want, how the want and where they want. Teddy NAILS it when he adds these 10 magical words, “But they don’t always want to shop the same way.” There is opportunity, and there is a demand for every type of shopping experience. Maybe it’s time to stop competing and start rising above…

GUEST PROFILES:

Teddy Schiavoni

Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA); chairman-elect for the National Ski and Snowboard Retailers Association (NSSRA); on the product council for SMC; and contributes to product development and marketing councils across the industry. He is also VP of business development for Locally.com.

TOPICS COVERED:

Snow show recap, SIA trade show, how consumers shop, diversified shopping preferences, creating brick and mortar experiences, creating emotional connection, crowd sourcing data.

SELECT QUOTES:

“I’m still totally stoked on bringing the outdoor industry and the snow sports industry together the way that they have. Love the energy at the show; love the diversity and the different brands and such.” 

“[Consumers] want to be able to shop how they want, when they want. But they don’t always want to shop the same way.”

“The savvy brands, the sophisticated brands, are understanding that their products are more than just commodities. They are an experience in that they’re partnering up with retailers who are providing unique experience.”

“One of the greatest things about Locally is that it’s really [evolving]; it’s constantly being molded and developed by our client’s needs.”

CONNECT:

Locally.com

Summit Ski and Snowboard

Slope Style Life

Kristin on LinkedIn

Kristin on Twitter

*Have questions or ideas for Kristin and the Channel Mastery podcast? Email: podcast@channelmastery.com

AS MENTIONED IN EPISODE:

SIA/Outdoor Retailer Snow Show

Shopify

Magento

“The New Art of Listening to Customers,” webinar by RetailWire

“The buying race is over. Amazon won. The shopping race, though, the struggle to create experiences that are worth paying for, that’s just beginning.” – Seth Godin

Motista: Turning emotional connection into sales

Locally Switch

LISTEN TO MORE CHANNEL MASTERY EPISODES LIKE THIS:

51: What’s In Store For Wintersports 2018-19 With Teddy Schiavoni

 

25: Margo Aaron: How To Emotionally Connect With Your Avatar

 

63: How Mission, Vision, Values Can Move A Brand Closer To Its Customers, With Chris Sword

Have questions or ideas for Kristin and the Channel Mastery podcast? Email: podcast@channelmastery.com

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Teddy Schiavoni 

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