140: David Howell, Managing Partner and founder, Howell & Associates

…Come out the gates, embracing it, authorizing good faith sellers, and then engage someone like myself or in house compliance and say, “We’re still going to aggressively go after the unauthorized side.” So we can support that side that we said is authorized. So it’s really not reinventing the wheel, I think it’s broadening the definition of the wheel, if anything.”

– David Howell

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EPISODE PREVIEW:

We’re on the verge of August, 2020, which marks a shift into a new selling season, a kick-off into a key planning window for the coming year, and also, puts Black Friday, Cyber Monday and Holiday on the near horizon. 

Episode 140 is the start of our brand-new season of the Channel Mastery podcast. David Howell is managing partner and founder of Howell & Associates. He has helped hundreds of fortune 500 and specialty brands with selling online, keeping brand and pricing parity and offers valuable insights from the trenches.

So, if you’re wondering how COVID-19 impacted the Amazon marketplace, or lived that impact yourself, you’ll want to tune in to this show. And, if you’re interested in knowing what David’s paying clients are hearing from him in terms of his counsel on how best to distribute product and branded content going forward? Trust me, you want to listen to this interview.

LISTENER SURVEY:

Please take a few minutes to complete our listener survey. We want to better understand why you tune into the podcast so we can tailor the show to your interests and questions. Complete the survey and you will be entered to win a free seat in the Multi-Channel Marketing Academy, launching September 15, 2020.

GUEST PROFILES:

David Howell

David Howell is Managing Partner and founder at Howell & Associates. For 19 years he and his firm have specialized in traditional Global Brand Protection, Anti-Counterfeiting, and the Newera Open Marketplace and Ecommerce Channel Compliance. Having worked with over 500 manufacturers in recent years, he has a level of uncanny foresight in helping manufacturers solve online issues in just about every facet. When he’s not working long hours for his client’s success, he can be found deep in the Idaho mountains hiking, biking, or on his paddleboard on beautiful Payette Lake.

TOPICS COVERED:

Consumer Trends in 2020, Amazon Marketplace, Holiday Selling 2020, Third party sellers (3P sellers)

SELECT QUOTES:

“…We come at it from a very unique standpoint where with my background and looking at everything from a very strategy standpoint, I want to solve problems for clients and the only way to truly do that is to take a look at the whole landscape and understand what they’re doing, their distribution, how people are getting product, and then ultimately how to cut that product off and investigate, and then enforce it to make sure that we can shut down what’s out there. So from a product consumer satisfaction issues to price erosion, to product dilution across all marketplaces, we really focus on that.”

“…Come out the gates, embracing it, authorizing good faith sellers, and then engage someone like myself or in house compliance and say, “We’re still going to aggressively go after the unauthorized side.” So we can support that side that we said is authorized. So it’s really not reinventing the wheel, I think it’s broadening the definition of the wheel, if anything.”

“No seller, no distributor, no retailer, nobody holds you hostage because if your brand’s good and we know that the majority of these specialty brands are very good, if you build it, they will come. So just go ahead and diversify. Someone’s willing to do business with you, and it may be a short pinch now, but long-term, it’s going to make my job easier for you. And it’s going to make your channel happy. Because I always say this, right? Clean channel is a happy channel.”

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