“…The goal, is just really break down these barriers to these people staying in the cycling community. If the bike they bought in a mad rush in the last couple of months turns out to be the wrong bike for them, or they start to see that they want something better or more sophisticated. We really want to help them make that choice and not put up barriers to that. And so that’s our goal, is to help people learn more in a way that’s fun. But not by lecturing them about the choices, or giving them big piles of data, or charts or comparisons. But rather starting from where they are and asking them questions about them, because everybody knows how they feel about different things. And so making it about them is our real goal. Starting with them.”

– Ashely Korenblat

EPISODE PREVIEW:

This year brought countless challenges, but 2020 also granted us with opportunities we likely didn’t expect for some of our businesses and brands. 

Outerbike, the premier experiential consumer cycling event dedicated to helping mountain bikers and gravel grinders find their perfect bike, stepped up in a unique way in 2020 instead of retracting and taking figurative shelter.

When Outerbike’s expanded in-person events were cancelled, the small and mighty team designed and launched a digital tool designed to help lead consumers to the bike that’s best for them. 

And what a necessary resource!

Ashley Korenblat, founder of Outerbike, joins me again on the show (she was also featured in episode #86) with a special announcement.  Launching this week is Outerbike’s interactive guide leading consumers to the bike category that’s best for them: Your Friend in the Bike Business.

This interactive digital resource takes away the intimidation of walking into a bike shop for help as a newcomer to the sport, but is also tailored to work for experienced riders, whether you’re looking for a new bike or just exploring options. 

The cycling industry saw huge waves of newcomers to cycling and outdoor recreation in 2020. Now businesses of all sizes have the opportunity to catch, collect and keep this newcomer. Listen today to see how Ashley and her team are creating a welcoming and inclusive environment to newcomers and experienced cyclists alike. I for one was super inspired to see this small, entrepreneurial company take massive action to nurture our amazing newcomers to cycling and outdoor. I hope you enjoy this episode and share it with as many cycling enthusiasts – new and experienced – as you possibly can!

GUEST PROFILES:

Ashley Korenblat

Ashley Korenblat is CEO of Western Spirit, founder of Outerbike and managing Director of Public Lands Solutions. 

TOPICS COVERED:

Cycling boom of 2020, Your Friend in the Bike Business, Bike Finder Tool, Outerbike, Western Spirit Cycling, Public Lands Solutions, Cycling, Cycling Industry, Independent Bike Dealers

SELECT QUOTES:

“…What we wanted to do is provide an online tool to ask those questions and to help get people to the category. We’re not reviewing bikes and we’re not recommending a specific bike, but we’re getting them to the category so that they can see the list of bikes in that category…but our goal is to drive them to the manufacturer’s webpage so they can look around and see what’s there, maybe come back, check out another one. But they know why they’re looking at a certain category. The way they answer the questions about the trails in their neighborhood and their goals for biking, lead them to the right category for them.”

“One of the inspirations for this was we knew that at Outerbike, people were walking into booths and they were getting confronted with this question 27.5 or 29? Some people really didn’t know about it. And other people were just, they knew the choice was there, but they were uncertain why. They hadn’t read all about it or thought all about it. I think if we’re going to welcome new people into the sport, we can’t assume that they are literate in every aspect of cycling. But that doesn’t mean they don’t deserve the bike that’s right for them. That’s the part that we’re trying to bridge, is helping them get to the point where they know more and it’s easier for them basically to walk up the price point ladder.”

“…The goal, is just really break down these barriers to these people staying in the cycling community. If the bike they bought in a mad rush in the last couple of months turns out to be the wrong bike for them, or they start to see that they want something better or more sophisticated. We really want to help them make that choice and not put up barriers to that. And so that’s our goal, is to help people learn more in a way that’s fun. But not by lecturing them about the choices, or giving them big piles of data, or charts or comparisons. But rather starting from where they are and asking them questions about them, because everybody knows how they feel about different things. And so making it about them is our real goal. Starting with them.”

“When trail participation is part of a community’s economic development strategy, that means they’re investing real dollars in trail and access, and they’re competing with other communities based on quality of life opportunities. And right now that is very much defined as access to the outdoors.”

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