59: Brand and Retailer Collaboration is Key When it Comes to Marketing Success, with Ben Carcio

“It’s critical that we’re not omnichannel, which sort of means every channel. We’re multichannel, which is the state of focus on the ones that are most important.” 

– Ben Carcio

EPISODE PREVIEW:

Ben Carcio grew up working in his parents’ package store (or liquor store, for those us not from the Northeast). What did he realize – beyond, of course, the fringe benefits of cheap beer for his college buddies? Brands, sales reps, retailers: We’re all in this together.

He’s since devoted his career to discovering how digital marketing can support brick and mortar retail and brands. Today’s show is about collaborating and co-existing so that everyone can thrive. While his business is steeped in tech, Ben has refreshingly straightforward tips for brands to build their relationships, support their retail partners, and ultimately sell more product.

GUEST PROFILES:

Ben carcio

Ben Carcio is the CEO and founder of Promoboxx. He’s a start-up veteran with over 12 years experience in launching web products into successful online brands through a deep understanding of web technology and product marketing. After growing up working in his parents’ liquor store, he’s set his sights on how digital marketing can support brick and mortar retail.

His expertise spans: web product marketing, branding, online marketing, ecommerce, social media (Web 2.0), email marketing, search engine marketing, viral/organic marketing, user experience design, Agile application development, and start-up enthusiasm

TOPICS COVERED:

Digital marketing support for brick and mortar, consumer buying journey, emotional purchase connection, direct burst brands, email marketing, brand and retailer alignment, collaboration key to success, co-operative industry, experiential marketing and events

SELECT QUOTES:

“When you buy, you buy emotionally, [and] the emotional part of our purchase journey involves all the different things that we do. We see, taste, touch, smell.”

“That’s what’s critical for retailers and brands: that we get people to not think about products as a commodity, but think about it as something more.”

“It’s critical that we’re not omnichannel, which sort of means every channel. We’re multichannel, which is the state of focus on the ones that are most important.” 

“I think if [brands and retailers] can work together on events – using events and dates to create urgency – to me that’s the ultimate sort of state of the art of what we can do as an industry.”

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