41: The Power of Commerce-Enabled Social Media with Carter Jensen

“It’s just in the last year that we’ve seen some of these major [social] platforms…actually able to take the consumer, or the customer in this case, from the point of discovery and research all the way through the point of transaction without ever leaving the platform.”

– Carter Jensen

EPISODE PREVIEW:

Today’s show is all about shoppable social commerce, a powerful, contained experience that leads a person from discovery, to engagement, to sharing, to the sales conversion – all on a single social media platform. From research, reviews, video views, engagement, sharing and recommendation with friends, and then, to the buy – that’s what social platforms are gunning for today with their users. This isn’t new, but it’s growing at an incredibly strong rate, and the experience leaves a trail of powerful data. Listen in today and learn how brands are leveraging social commerce and mining the data from these consumer experiences.

GUEST PROFILES:

Carter jensen

Carter Jensen is a digital educator and a modern day ad man. While his official focus is on emerging media and platform innovation, that only just begins to cover his passion for the newest and most technological parts of the advertising industry. He encourages and guides clients to push the boundaries of advertising and bring new and innovative communication tactics to life. He’s also a co-host on the Omnitalk video podcast.

TOPICS COVERED:

social commerce, retail analysis, network consumers, daily media mix, Facebook algorithm change, Facebook Live, shoppable posts, canvas ads, carousel ads, Instagram product launches, Pinterest, Snapchat, Twitter, Amazon Spark, monetizing brands on Amazon, chat bots

SELECT QUOTES:

“What kicks this whole thing off is really the effect that these platforms are having capturing our attention day in and day out.”

“It’s just in the last year that we’ve seen some of these major [social] platforms…actually able to take the consumer, or the customer in this case, from the point of discovery and research all the way through the point of transaction without ever leaving the platform.”

“You don’t necessarily need a $100,000 budget to dive into some of the tactics that we can talk about.”

“Basically, Facebook is looking to capture the entire user journey.”

“There’s a ton of opportunity for Amazon to monetize some of these different types of things [e.g. ads, social commerce, brand and product promotion], and you’re going to see them continue to push in that direction.”

CONNECT:

AS MENTIONED IN EPISODE:

Chris Walton’s Omnitalk Blog and Omnitalk Fast Five

Download the Macy’s Case Study, by Carter Jensen INSERT LINK

Allbirds and Allbirds Instagram

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